The data shown relate to Feb 2017.
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Brand:
Brand:
Metric: ProportionNumber of followers following the brand and the political account divided by the total number of followers of the brand, that follow exclusively the democratic or the republican party.
LiftCo-followers of the brand and the political account over and beyond chance (the independent following of the brand and the political account). This measure normalizes for the size of the follower base of brands and political accounts.